From: Sacramento Bee
COMMENT: Many legitimate companies have business relations with war contractors, who by definition are guilty of crimes against humanity. The release below illustrates how war contractors and multinational corporations, insinuate themselves into business with those who are unaware of their values and ethics.
Increasing the understanding of the strategies carried out by drone contractors, and other merchants of death, will begin.
COMMENT: Many legitimate companies have business relations with war contractors, who by definition are guilty of crimes against humanity. The release below illustrates how war contractors and multinational corporations, insinuate themselves into business with those who are unaware of their values and ethics.
Increasing the understanding of the strategies carried out by drone contractors, and other merchants of death, will begin.
New Portal of B2B Marketing Resources Provides Other Case Studies, Free Guides to Assist Science, Engineering, and Technology Companies in Integrated Marketing
Published: Tuesday, Mar. 26, 2013 - 6:14 am
AUSTIN, Texas, March 26, 2013 -- /PRNewswire/ -- Silex Technology America, Inc., a leading embedded technology company specializing in network and wireless technology, today announced it selected TREW Marketing
as its marketing partner for brand positioning, messaging and marketing
communications activity planning. Silex Technology provides hardware,
software, embedded modules, and turnkey connectivity products to device
manufacturers and partners with leading suppliers including Green Hills
Software, Freescale, QNX, and Qualcomm Atheros. The company chose TREW
Marketing because of the agency's distinct experience in marketing to
engineers and proven success leading a co-marketing campaign that drove a
320 percent increase in new leads for Silex Technology.
Building on Proven Results
TREW
Marketing led the efforts for Silex Technology's 2012 co-marketing
campaign with Freescale, promoting Silex Technology as the exclusive
provider of Wi-Fi connectivity technology for Freescale's i.MX 6
platform. Through this launch, Silex Technology sought to:
- Build awareness of its Wi-Fi solutions among i.MX 6 customers
- Drive traffic to the website
- Generate leads and create new opportunities for its embedded Wi-Fi sales team
To
achieve these goals, TREW Marketing developed a product launch and
co-marketing plan centered on web and content marketing. A new campaign on the Silex Technology website
educated design engineers about the company's wireless connectivity
solutions for Freescale's i.MX 6 platform. TREW Marketing led the
creation of product collateral, a news release, videos, and an online
co-marketing event that all drove traffic to this dedicated web portal. A
white paper download and multi-touch e-mail campaign also engaged
visitors to learn more. And, Freescale featured the Wi-Fi solutions in
its Design News customer e-newsletter and Product News sales e-newsletter to build awareness with design engineers and the Freescale sales force.
In
the first two months of the launch, web traffic grew by 30 percent, and
monthly leads grew by 320 percent with a nearly 50 percent
lead-conversion rate. This in turn created new opportunities for the
Silex Technology embedded Wi-Fi dedicated sales team.
"TREW
Marketing's integrated approach and diligent execution of the
co-marketing campaign with Freescale delivered record results for Silex
Technology," said Keith Sugawara, vice president of business development
at Silex Technology America. "The agency's further insight on our
company positioning and marketing activity planning will set us up for
even more success as a leading network technology company."
TREW Marketing Resources: Free B2B Marketing Guides for Scientists and Engineers
TREW Marketing also released TREW Marketing Resources,
a portal of B2B marketing resources that can help science, engineering,
and technology companies begin to see success like Silex Technology
realized with an integrated marketing approach.
The new portal
houses a compilation of free case studies, videos, and marketing guides
that contain best practices, industry data, and practical how-to's on a
variety of topics specifically for marketing to technical audiences.
TREW Marketing Resources includes guides like Smart Marketing for Engineers, an e-book that helps technical business leaders build and execute an efficient and effective marketing program.
About Silex Technology America
Silex
Technology America, Inc. is a subsidiary of Silex Technology Inc., a
35-year developer and leading network technology company specializing in
network and wireless technology, providing hardware, software, embedded
modules and turnkey connectivity products. Silex Technology has
regional offices for sales, marketing and development in Japan, United
States and Germany. Silex Technology is integrated vertically to support
customers from design to production, maintaining the highest quality standards. For more information, please visit www.silexamerica.com.
About TREW Marketing
TREW Marketing,
headquartered in Austin, Texas, is a full-service marketing firm
uniquely serving leading companies and organizations in the engineering
and science markets. TREW Marketing uses decades of specialized
technical marketing experience to create strategies and plans, and
execute services such as research, positioning and messaging, product launch planning, media outreach, website strategy and design, and search marketing for clients. To learn more about TREW Marketing, readers can visit http://trewmarketing.com.
Contact: Morgan Norris, TREW Marketing, morgan@trewmarketing.com, 832-477-6316
SOURCE TREW Marketing
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