PLEASE COME AND ALSO BUY A MUG! Green Hills Software to Present and Exhibit at DESIGN West 2013 in San Jose, CA

  From:  Green Hills Software, Inc.  



COMMENT -  DESIGN West in San Jose, CA, during the week of April 22, 2013. In booth #1320.  MAP of Exhibition Hall.  You open the link, and voila!  There is GHS right in its own largish island of exhibit, 30' x 30', right in the middle of everything.  Very appropriate, don't you think?  

Awards will be given, which are called, Embeddys, according to the Design West folks,  for " those exhibitors who announce or demonstrate the most significant new software and hardware products at DESIGN West."

Do you suppose they have divisions, sort of like the Academy Awards?  The name they chose, the Embeddy does suggest certain lines of thought.  For instance, the most accurately embedded shrapnel in terrorists (all individuals of all ages counted for this) for a single strike on a civilian targeted population, with the use of software enhancing delivery for drones.  

Of course, it could be hazardous to do the count, given how the participants feel about the use of drones in their countries.  These foreigners simply do not appreciate how exciting and fulfilling it is to see an excellent piece of software REALLY function to its full potential.  Small of them, but, hey, if they get a credit you never know, right?  

This is an Embeddy.  Frankly,  It is not very exciting.  It seems to me it would be more interesting to have special awards which fit the winner, illustrating what the software actually accomplishes so people can better understand its function.  It is a public service, after all, to educate the public on matters which would, otherwise, escape their attention.  

                                                                   

 See what I mean, far more graphically interesting, while providing insight into the important work accomplished by the winners software. And when the graphic is more interesting, you can buy a Tee-shirt to remember this happy moment! 
 

A PUBLIC EVENT IS ANNOUNCED

SANTA BARBARA, CA — April 18, 2013 — Green Hills Software, the largest independent vendor of embedded software solutions, will deliver technology presentations at DESIGN West in San Jose, CA, during the week of April 22, 2013. In booth #1320, Green Hills Software will also demonstrate its latest embedded software solutions. For more information on Green Hills Software’s presence at DESIGN West, visit http://www.ghs.com/events/ESCSV_2013.html.
Green Hills Software speaker presentations include:

Embedded IPv6 – What’s the beef?

When:
Where:
Who:
Synopsis:

Tuesday, April 23, 2013, 8:00 AM - 9:00 AM
McEnery Convention Center; Room: 212 AC
Thomas Cantrell, Engineering Manager, Embedded Networking, Green Hills Software
Embedded systems, from mobile devices to low-powered sensor networks, are becoming new members of the "Internet of Things," adding features such as field upgrade, remote management, and application downloads. The growth of these new devices adds further pressure to the nearly exhausted IPv4 address space. This class starts by talking about the reasons for the growth in IPv6 interest and customer requirements over the last year. It talks about the technical details of IPv6 in relation to traditional IPv4 networking. It then explores how to add and support IPv6 at the system level and at the application level.

Designing Your System for High Reliability

When:
Where:
Who:
Synopsis:

Wednesday, April 24, 2013, 9:15 AM - 10:15 AM
McEnery Convention Center; Room: Salon 3
Greg Davis, Director of Engineering, Green Hills Software
While 85% of embedded designs use C and C++, these languages are notorious for their inherent lack of safety. Many of the most common sources of errors are unlikely to show up during testing, and may manifest themselves later as costly product glitches and glaring security holes. This talk focuses on the tools and techniques that can be used to augment any software design paradigm. Techniques include coding conventions, automatic run-time error checking, manual compile-time and run-time assertions, static analysis, and the most common mistakes to avoid.

Tips and Tricks for Debugging

When:
Where:
Who:
Synopsis:

Thursday, April 25, 2013, 2:00 PM - 3:00 PM
McEnery Convention Center; Room: Salon 1
Greg Davis, Director of Engineering, Green Hills Software
There is no shortage of courses and books written on programming and software design. Yet despite the fact that developers spend 80% of their time debugging code, relatively little attention is paid to debugging. This talk goes over a number of top techniques in how to get to the bottom of problems using a modern debugger and readily available tools. Design techniques to make debugging easier are also discussed.

Separate and Not Equal: Safety and Security Design in Real-Time Operating Systems

When:
Where:
Who:
Synopsis:

Thursday, April 25, 2013, 2:00 PM - 3:00 PM
McEnery Convention Center; Room: 212 BD
Thomas Cantrell, Engineering Manager, Embedded Networking, Green Hills Software
Real-time operating systems by definition offer predictable scheduling behavior, but for a safety/security-critical system more is required. One other core function of the operating system must be to separate various elements of the system securely from each other. This course starts by looking at examples of mixed-criticality embedded systems, explores the safety and security interactions of the components in these systems, and then examines the ways real-time operating systems can secure the interactions. In addition, the course will briefly talk about various safety and security certifications including IEC 61508 and ISO 26262.

In booth #1320, Green Hills Software will offer a wide range of interesting presentations and demonstrations, including:
Main Stage Demonstrations

• Solving complex embedded problems
  For more than thirty years, Green Hills Software has solved the most challenging problems in embedded software. The presentation and live demonstration will show Green Hills Software's leadership in performance optimization, tools and techniques for maximizing developer productivity, and expertise in building safe, secure, and reliable embedded software.
• Delivering product-differentiating security for Android devices
  Connected mobile devices are commonplace in the enterprise. Nearly 70% of smartphones sold in 2012 run Android with a vast number of known and UNKNOWN vulnerabilities. This presentation will show how easy it is to exploit root vulnerabilities, remotely control devices and even extract critical data files. INTEGRITY Multivisor™ a separation kernel-based type-1 hypervisor, delivers the trusted mobile device architecture that secures Android devices for the enterprise.

Kiosk Demonstrations

• Multimedia Rich Solutions
  Next-generation devices need modern graphics capabilities. Green Hills Software will demonstrate OpenGL 3D capabilities for the INTEGRITY® RTOS on a Freescale i.MX6 Quad-core CPU. The combination of a high performance OpenGL stack with the safe, secure and real-time INTEGRITY separation kernel is ideal for safety-critical automotive and Class II-III medical devices. Middleware components featured include Vivante OpenGL drivers and Real Time Logic's Barracuda Application Server supporting HTML 5.
• Advanced Debugging
  To show how developers in the embedded Linux world can dramatically improve their debugging productivity, this demo will feature comprehensive, source-level debugging from boot loaders to applications. For developers of safety-critical systems, pre-qualified tools can save significant time throughout the development process. Green Hills Software will demonstrate the MULTI® IEC 61508:2010 (SIL 4), EN 50128:2011 (SWSIL 4) and ISO 26262 (ASIL D) pre-qualified tool suite on a TI Hercules microcontroller. The demonstration will also include the powerful TimeMachine™ debugger that takes advantage of the live CPU on-chip generated trace data of Xilinx Zynq processors.
• Embedded to Enterprise Virtualization
  A securely virtualized Android Jelly Bean-based platform features the world's first ARM Virtualization Extension (VE) enabled hypervisor, INTEGRITY Multivisor, running on a TI OMAP™ 5 processor. Multivisor's unique architecture provides hard real-time capabilities with fast boot performance. For mobile devices, demonstration will include the INTEGRITY Secure Smartphone - Trusted Mobile Device (INTEGRITY TMD) supporting dual personas running on a Galaxy Nexus Trusted Handheld. Also featured is an INTEGRITY PC™ workstation, which provides enterprise-level protection from hackers and malware.

About Green Hills Software
Founded in 1982, Green Hills Software is the largest independent vendor of embedded development solutions. In 2008, the Green Hills INTEGRITY-178B RTOS was the first and only operating system to be certified by NIAP (National Information Assurance Partnership comprised of NSA & NIST) to EAL6+, High Robustness, the highest level of security ever achieved for any software product. Our open architecture integrated development solutions address deeply embedded, absolute security and high-reliability applications for the military/avionics, medical, industrial, automotive, networking, consumer and other markets that demand industry-certified solutions. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom. Visit Green Hills Software at www.ghs.com.
Green Hills, the Green Hills logo, MULTI, INTEGRITY, Multivisor, INTEGRITY PC and TimeMachine are trademarks or registered trademarks of Green Hills Software in the U.S. and/or internationally. All other trademarks are the property of their respective owners.
 

North American Sales Contact:
Green Hills Software
30 West Sola Street,
Santa Barbara, CA 93101
Tel: 805-965-6044
Fax: 805-965-6343
Website: www.ghs.com
Email: info@ghs.com
 
Media Contact:
Green Hills Software
Barbel French
Tel: 805-965-6044
Email: bfrench@ghs.com 
 

International Sales Contact:
Green Hills Software Ltd
Fleming Business Centre
Leigh Road
Eastleigh
Hampshire SO50 9PD
UNITED KINGDOM
Tel: +44 (0)2380 649660
Fax: +44 (0)2380 649661
Email: mktg-europe@ghs.com

© 1996-2013 Green Hills Software Trademark & Paten